Before launching your business or new product, ensuring that your name, logo, and branding don’t infringe on existing trademarks is essential. A preliminary trademark review is a cost-effective step that can prevent future legal disputes and save substantial time and money. Filing a Trademark Application not only strengthens your rights but also helps prevent others from registering similar marks that could cause confusion with yours.

What is a Trademark?

A trademark includes names, logos, slogans, or unique characteristics like colors or sounds that identify the source of products or services. Effective trademark protection may require multiple applications across different classes, depending on your brand elements.

While trademark rights in the U.S. develop through use, timely application can significantly enhance the strength and value of your trademark.

Trademark Policy Misconceptions

Trademark rights in the U.S. are primarily established through usage, not just registration. Although registration provides significant advantages, it doesn’t automatically grant rights over all similar marks, nor does it cover different classes of goods or services. 

Consulting with a trademark attorney ensures you receive the highest level of protection and avoids common pitfalls, including preventable rejections from the U.S. Trademark Office. Contact us today to learn how we can safeguard your brand effectively.

Can I Use Any Mark Not Found on USPTO’s Website?

Even if a mark isn’t listed on the USPTO’s website, it doesn’t guarantee you can use it without risk. In the U.S., trademark rights are established through use over time. An experienced trademark attorney can help you assess whether a mark is likely to infringe on existing trademarks and guide you in identifying potential conflicts. This proactive approach minimizes the risk of future disputes and ensures your mark doesn’t unintentionally infringe on others’ rights.

THE TRADEMARK REGISTRATION PROCESS

At HPL, we streamline the trademark registration process for our clients. Our team starts by completing a Trademark Questionnaire to understand your mark and its use. We then conduct a thorough search of the USPTO database to identify any potential conflicts. After reviewing the search results, we provide a detailed report and a final Trademark Approval Email before filing your application. This careful process ensures that your trademark is well-protected and aligned with your business goals. We also offer both “Actual Use” and “Intent to Use” application options, guiding you through the most effective choice based on your needs.

Get the Proper Trademark Protection

Our seasoned trademark attorneys at HPL ensure that you receive optimal protection for your trademark. We provide a detailed analysis of potential trademarks, assist with selecting appropriate classes, and manage the entire registration process. Should your application face challenges, we prepare responses to overcome objections from the USPTO. Beyond registration, we handle trademark maintenance, portfolio management, and international protection through our global network. 

Contact HPL for a complimentary assessment to discuss how we can safeguard your intellectual property and support your business success.